The membership that backs

the culture. Since 2016.

is the loyalty membership

for people who back Black culture, talent and legacy

Back Black British business. Get that "money off" buzz every time.

Get members-only rewards with brands, events and more

Join membership
Black-owned statement jewellery by Superdiva Jewellery jamii accessories

We’ve been minding our
Black-owned business since 2016.

Introducing you to phenomenal brands – while creating game-changing opportunities for entrepreneurs

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Our members have empowered us to support over
2,000 Black-led businesses.

Through partnerships with likes of Lloyds Bank, Airbnb, Pinterest and Bauer Media Outdoor

Join membership

Join Jamii for just £19.95 a year (that’s less than £1.70 a month, btw) and get:

Money off

every time you shop our partnered online brands

Discounted tickets

to community events and activities

Flash sales

72-hour offers from the best of Black-owned, from luxury fashion to superfood skincare

More exclusive content and rewards

in our cardholder newsletter, The Round Up