Designed to nourish and love every one of your hair strands

Sherine, creator of IVY WILD, has one goal: to create powerful, empowering haircare products for Afro hair. She sees the lack of representation for kinky/curly textures in mainstream haircare and wants to bridge that diversity gap – all while catering to her customers and listening to their needs.

Moisture? Tick. Hydration. You got it. Strength? Guaranteed. And it’s no wonder Sherine’s Edge Control was voted Cosmopolitan’s best in 2020: she works with professional stylists to get her formulas right every time.