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Beauty that empowers

PureGoodness is natural, effective hair and skincare for the whole family. The entire range includes raw oils and butters, and is free from drying ingredients like parabens, sodium laurel sulphate and mineral oil, to maximise the moisturising properties on the body and hair.

Founder Sherilyn created PureGoodness as her own solution to wanting natural products to use on her young family’s hair and skin. After failing to find the right offerings on the high street, she decided to create her own.