Ethical. Contemporary. African-inspired
Aṣọ is a lifestyle brand that creates clothing, stationery, jewellery and accessories inspired by Africa. Aṣọ means ‘cloth’ in Yoruba, which they use as metaphor to symbolise the distinct communities of the African diaspora around the world being cut from the same fabric.
Founder Nathaniel was inspired to create the brand after travelling to South America and getting to understand the immense diversity of black communities that exist around the world. Aṣọ has since made regular appearances at Africa Fashion Week, Afropunk and Africa Utopia.