Who are we?
Jamii is a discount and discovery marketplace seeking to catalyse growth among Black British businesses. We’re where shoppers search for phenomenal Black makers – and we actively promote our partnered creators to an eager audience of shoppers.
We also help make opportunities for growth and knowledge-sharing more accessible for Black founders who need them.
Our mission
We make it easier and more convenient to shop with Black-led brands. Our mission to create sales, marketing and other growth opportunities for talented Black British creators – paving the way for greater economic empowerment for the community.
Our ethos
Jamii is the Swahili word for ‘community’. Our collaboration-focused approach means working together to create an even bigger impact. We call every maker on Jamii our ‘partner’.
As a platform, we support brand awareness and revenue growth; as a community, we bring together talented entrepreneurs, determined to see everyone progress.
The Jamii card
Our flagship product is the Jamii Card, a discount card that saves shoppers money with Black British makers. The first of its kind, the Jamii Card incentivises customers to support Black-owned businesses.
All of our partnered makers offer a Jamii card discount from a minimum of 15%.
What’s included in Jamii partnership?
| Jamii card Be a permanent featured business on the UK’s first discount card for Black-owned businesses | Online marketplace Have a dedicated page with a bio on lovejamii.com and unlimited product listings |
| Retail initiatives Priority access to Jamii marketing and sales opportunities | Business events Free access to online workshops and panels Discounted access to in-person events Free access to all recordings |
| Referral scheme Earn £20 when you refer a new business to partnership | Corporate Priority access to our corporate sales opportunities |
Steps to partnership and costs
1. Complete the application form below.
2. Marketplace onboarding
We’ll send our Partnership Pack for you to understand more about how partnership works, as well as our marketplace onboarding form. After this, we’ll send you a partnership agreement.
3. Setting you up
We’ll draft a unique partner page with a bio of your business and send it to you for approval. We’ll also upload your products.
4. Our partnership goes live on lovejamii.com!
We’ll launch your partner page on lovejamii.com and introduce you to your Vendor Portal, where you can manage orders. We’ll also send you a guide to making the most of partnership.
| Partnership type | Yearly fee |
|---|---|
| Exclusive listing (your business is not listed on other Black-owned business vendor marketplaces) | £85 |
| Non-exclusive listing (your business is listed on other Black-owned business vendor marketplaces) | £115 |
If you’re interested in partnership with us, please fill in the application form below.