Partner With Us


Who are we

Who are we?

Jamii is a discount and discovery marketplace seeking to catalyse growth among Black British businesses. We act as the focal point for customers searching for black-owned businesses, actively promoting our partners to an audience of consumers eager to discover them. We also make the knowledge and resources necessary to grow a successful business more accessible to black founders.

Our mission.

We’re determined to make it as convenient as possible to shop with black-owned brands. As well as our website, designed to bring our partnered businesses closer to customers, we’re always striving to be a bridge connecting the two, both online and in physical spaces. We also run a calendar of events to help our partners to expand their business knowledge.

Our mission
Our ethos

Our ethos.

Jamii is the Swahili word for ‘community’ and our collaboration-focused approach means working together to create a larger impact than would have been possible alone. We call every business on Jamii our ‘partner’. As a platform, we support brand awareness and revenue growth; as a community, we bring together talented, knowledge-sharing entrepreneurs, determined to see everyone progress.

The Jamii card.

Our primary initiative is the Jamii card, a discount card saving consumers money at Black British businesses. The first of its kind, the card actively pushes sales towards partners by offering an incentive to make a purchase, thereby further completing the marketing circle – from promotion to awareness, and finally to the sale.

We use the Jamii card to impact consumer habits, getting people thinking about the incredible brands within our community whenever they shop.

The Jamii card
What does partnership mean

What does partnership mean?

Partnering with Jamii means joining an ecosystem of talented, knowledge-sharing business owners and a community of consumers passionate about discovering businesses owned by black entrepreneurs.

We have built a trusted reputation for working with great brands, and as such Jamii partners are highly regarded among customers.

As well as retailing through our platform, partnered businesses also get exclusive access to:

  • Jamii marketing initiatives, such as social campaigns, giveaways and PR pushes
  • Jamii retail initiatives, such as our pop up shops, marketplaces and online retail events
  • Further opportunities such as free content creation, consultancy and conference tickets
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Steps to partnership

1. Complete the application form

2. Getting to know each other and the formalities
Reading through our Partnership pack to understand more about our work and completing the follow-up questions to help us understand your business better. This step will include us asking for your compliance information and sending over a partnership agreement.

3. Setting you up
Launching your page on the site and introducing you to the Vendor Portal, where you can manage your orders, and giving you all the information you need to make the most of our partnership.

4. Partnership goes live!


Partnership annual fee

  • With exclusivity (not listed on other black-owned business vendor marketplaces) £85
  • Without exclusivity (listed on other black-owned business vendor marketplaces) £110

If you’re interested in partnership with us, please fill in the application form below.

  • Incorporation is a criteria of partnership
  • We currently partner with businesses that have been trading for at least 6 months.
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