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Partner with us

Who are we

Who are we?

Jamii is a discount and discovery platform seeking to catalyse growth among Black British businesses. We act as the focal point for customers searching for black-owned businesses, actively promoting our partners to an audience of consumers eager to discover them. With our ‘Jamii card’ we promote sales and incentivise repeat custom.

Our mission.

We’re determined to make it as easy and natural as possible to shop with black-owned brands. As well as our website, designed to bring our partnered businesses closer to customers, we’re always striving to be a bridge connecting the two, both online and in physical spaces.

Our mission
Our ethos

Our ethos.

Jamii is the Swahili word for ‘community’ and our collaboration-focused approach means working together to create a larger impact than would have been possible alone. We call every business on Jamii our ‘partner’. As a platform, we support brand awareness and revenue growth; as a community, we bring together talented, knowledge-sharing entrepreneurs, determined to see everyone progress.

The Jamii card.

Our primary initiative is the Jamii card, a discount card saving consumers money at Black British businesses. The first of its kind, the card actively pushes sales towards partners by offering an incentive to make a purchase, thereby further completing the marketing circle – from promotion to awareness, and finally to the sale.

We use the Jamii card to impact consumer habits, getting people thinking about the incredible brands within our community whenever they shop.

The Jamii card
Why partner with us

Why partner with us?

Partnering with Jamii means joining an ecosystem of talented, knowledge-sharing business owners and a community of consumers passionate about discovering businesses owned by black entrepreneurs.

We have built a trusted reputation for working with great brands, and as such Jamii partners are highly regarded among customers.

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Steps to partnership

1. Introduction to Jamii

Reading through the partnership pack we send you and asking any questions you may have.

2. Introduction to Shop Direct

If you choose to take part in this feature, we’ll explain more about how it works and what you should expect.

3. The important details

We’ll send over the relevant agreements, ask you to provide regulatory compliance information where relevant and settle the partnership fee.

4. Getting you on the website

We create your partner page and upload all your products.

5. Partnership goes live!

We’ll send you everything you need to know to make the most of your partnership.

We currently partner with businesses who have been trading for at least one year.


If you’re interested in partnership with us, please fill in your email address below to be informed when applications open again.