Partner with us

Who are we

Who are we?

Jamii is a discount and discovery platform seeking to catalyse growth among Black British businesses. We act as the focal point for customers searching for black-owned businesses, actively promoting our partners to an audience of consumers eager to discover them. With our ‘Jamii card’ we promote sales and incentivise repeat custom.

Our mission.

We’re determined to make it as easy and natural as possible to shop with black-owned brands. As well as our website, designed to bring our partnered businesses closer to customers, we’re always striving to be a bridge connecting the two, both online and in physical spaces.

Our mission
Our ethos

Our ethos.

Jamii is the Swahili word for ‘community’ and our collaboration-focused approach means working together to create a larger impact than would have been possible alone. We call every business on Jamii our ‘partner’. As a platform, we support brand awareness and revenue growth; as a community, we bring together talented, knowledge-sharing entrepreneurs, determined to see everyone progress.

The Jamii card.

Our primary initiative is the Jamii card, a discount card saving consumers money at Black British businesses. The first of its kind, the card actively pushes sales towards partners by offering an incentive to make a purchase, thereby further completing the marketing circle – from promotion to awareness, and finally to the sale.

We use the Jamii card to impact consumer habits, getting people thinking about the incredible brands within our community whenever they shop.

The Jamii card
Why partner with us

Why partner with us?

Partnering with Jamii means joining an ecosystem of talented, knowledge-sharing business owners and a community of consumers passionate about discovering businesses owned by black entrepreneurs.

We have built a trusted reputation for working with great brands, and as such Jamii partners are highly regarded among customers.

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If you’re interested in partnership with us, please complete the application form below.

We currently partner with businesses who have been trading for at least one year.

If you are having trouble filling in this form, click here.

We are currently experiencing a large volume of applications and so may take a while to get back to you. We apologise for the inconvenience and appreciate you taking the time to apply!



  • What do you do and what is your vision for it?



If you don’t believe partnership is right for you but want to explore other ways we can work together, feel free to drop a message to [email protected] outlining what you’d like to do!