Jamii is the beating heart of Black business empowerment in the UK. We’re a trailblazing platform that champions and celebrates Black entrepreneurship.

We’re more than commerce: we’re community-builders. Since 2016, we’ve created a gateway to discovery where shoppers support phenomenal businesses – while enjoying exclusive offers that spark lasting change.

  • Online reach of more than 33,000

  • We've generated over £500,000 in sales

  • Community of 2,000 cardholders

  • We've curated 40 pop-ups and marketplaces

    Black-owned business? Partner with us.

    Dedicated listing on lovejamii.com

    You’ll have an individual ‘Partner Page’ for users to discover you

    Priority or exclusive access to opportunities

    Including marketplaces, workshops and other retail or entrepreneurial initiatives

    Referral scheme

    Earn £20 when you refer a new business to partnership

    Free Jamii membership

    Support your fellow Black-owned brands and make the most of member perks