Partner With Us


Who are we

Who are we?

Jamii is a discount and discovery marketplace seeking to catalyse growth among Black British businesses. We’re where shoppers search for phenomenal Black makers – and we actively promote our partnered creators to an audience of customers eager to discover them.

We also help make opportunities for growth and knowledge-sharing more accessible for Black founders who need them.

Our mission.

We make it easier and more convenient to shop with Black-led brands. Our mission to create sales, marketing and other growth opportunities for talented Black British creators – paving the way for greater economic empowerment for the community.

Our mission
Our ethos

Our ethos.

Jamii is the Swahili word for ‘community’. Our collaboration-focused approach means working together to create an even bigger impact. We call every maker on Jamii our ‘partner’.

As a platform, we support brand awareness and revenue growth; as a community, we bring together talented entrepreneurs, determined to see everyone progress.

The Jamii card.

Our flagship product is the Jamii Card, a discount card that saves shoppers money with Black British makers. The first of its kind, the Jamii Card incentivises customers to support Black-owned businesses.

All of our partnered makers offer a Jamii card discount from a minimum of 15%.

The Jamii card
What does partnership mean

What does partnership mean?

Partnering with Jamii means joining an ecosystem of talented entrepreneurs. It means a permanent listing on our marketplace, where thousands of monthly shoppers come to look for unique, high quality products from independent creators.

We’ve built a trusted reputation for working with great brands, and as such Jamii partners are highly regarded by shoppers.

Working with us also means:

  • Priority access to Jamii marketing and sales initiatives
  • Free access to online workshops and panel talks; discounted access to in-person events; free access to all recordings
  • Priority access to other growth opportunities

Steps to partnership

1. Complete the application form below

2. Marketplace onboarding
We’ll send our Partnership Pack for you to understand more about how Jamii partnership works, as well as our marketplace onboarding form. After this, we’ll send you a partnership agreement.

3. Setting you up

We’ll draft a unique partner page with a bio of your business and send it to you for approval. We’ll also upload your products for you.

4. Our partnership goes live on lovejamii.com!

We’ll launch your partner page on lovejamii.com and introduce you to the Vendor Portal, where you can manage your orders. We’ll also send you a guide to making the most of Jamii partnership.


Partnership annual fee

  • With exclusivity (not listed on other Black-owned business vendor marketplaces) £85
  • Without exclusivity (listed on other Black-owned business vendor marketplaces) £115

If you’re interested in partnership with us, please fill in the application form below.

  • DD slash MM slash YYYY

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