Jamii’s where you back business, live your best life – and redeem members-only discounts for that “money off” buzz.

We know you care about who you shop with.

Putting your coins in the culture is everyday behaviour. On Monday you’re doing hauls with the haircare brand that knows your 4c better than you do. Friday, you’re front row at the all-Black comedy show that got dropped in the group chat.

And while you’re doing up enjoyment, you know that there’s purpose in your purchase – that when you get behind Black things, it’s a move for empowerment and representation.

We know it too. It’s what Jamii membership was made for.

Since 2016, we’ve been introducing you to Black British brands that get it.

From jewellery to jollof sauce, conditioner to candle-making classes. With over £500,000 in sales and £25,000 in savings for our members, it’s safe to say we’ve got a good thing going.

    With every order placed and reward redeemed, you’re backing the economic empowerment of the Black community.

    Because best believe it’s more than discounts: you’re helping us lock in partnerships for game-changing growth opportunities. We’re talking billboards, TV ads, grant funds and more – supporting 2,000 brands and counting.

      Look at that. That’s you and your Monday night haircare haul.

      When you’re a Jamii cardholder, you get to say, “I did that!”

      Join membership

      Join Jamii for just ÂŁ19.95 a year (that’s less than ÂŁ1.70 a month, btw) and get:

      Money off

      every time you shop our partnered brands

      Discounted tickets

      to community events and activities

      Flash sales

      72-hour offers from the best of Black-owned, from luxury fashion to superfood skincare

      More exclusive content and rewards

      in our cardholder newsletter, The Round Up

      You’ll get your own, bright orange Jamii membership card in the mail after you sign up.