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Discover and save at black-owned businesses in the UK

What is Jamii

What is Jamii?

We’re a discount card and discovery platform, making it easy for you to find and shop at the best of independent black-owned businesses in the UK.

We launched in August 2016 and we’re on a mission to make shopping at black-owned brands as seamless and instinctive as any other.


Uncover super-cool fashion houses, pioneering beauty and wellness brands, and groundbreaking artwork. Find new haircare favourites and indulge in unforgettable eats.

Our list of partners grows every week!

It's common sense

It's common sense.

We support and showcase bright and brilliant founders. Buying black isn’t a radical, reactive act; it’s the way we preserve and celebrate Black Britishness.

It’s common sense for the consumer who cares about sustainability, quality, authenticity and representation.

The Jamii card.

The Jamii card saves you up to 40% on each purchase when shopping with one of our partners. It works online and offline, lasts for a year and you get unlimited usage!

The Jamii card
Our ethos

Our ethos.

On the surface, it might seem like we’re about saving money, but really Jamii is about pride in who we are: we’re promoting the beautyambition and strength of the Black British community.

We’re encouraging people of all backgrounds to embrace the magic of our people, our culture, our past and our future. These are the ideas at our core: respect, identity and unabashed blackness.