What is Jamii

What is Jamii?

Jamii is the home for Black creators and makers. A discovery platform for British brands on the up. A discount card when you join our community. Cause it feels good backing people – as good as 40% off.


We want to introduce you to the small businesses who know what you need. And dedicate their days to getting it to your door. White rum from Moses for Friday night celebrations. Shampoo from someone who’s spent every Sunday braiding. T-shirts printed with “Plantain” (no matter if you say it plant-ain or plant-in). Everyday products and just-because gifts. All delivered with that extra buzz you get from buying Black and British.

It's common sense

It's common sense.

We’re about pooling our power to help one another thrive. Because right now, less than 1% of venture capital is directed to Black-owned business. Putting money back into the community is to preserve and grow our Black British experience.

The Jamii card.

Jamii membership gives you up to 40% off for a whole year. We’ll take 2 of everything.

The Jamii card
Our ethos

Our ethos.

Our home for Black British creators and makers is about showing pride in who we are. If Tihara Smith didn’t make her Caribbean Palm Trees Print, what would we hang on our kitchen wall?

Buying Black isn’t a radical or revolutionary act. And in time, everyone will know it. Black History beyond Black History month, Carnival all year round (okay we’re dreaming there). The point is: being Black and British is an everyday celebration. Come join. There will be plantain.