Privacy Policy

Jamii Limited is a discount card and discovery platform that encourages customers to find and use businesses run by black entrepreneurs. We want to ensure everyone involved is clear on their rights and responsibilities and has a positive experience. Your privacy is very important to us, and so please read on to understand how data is used when you use the Jamii website.

This Privacy Policy, together with our terms of use, explains what happens to any personal data that you provide to us, or that we collect from you when you are on this site. This Policy is updated from time to time so do return to review it at regular intervals.

If you don’t want us to collect or process your personal information in the ways described in this policy, you shouldn’t use the Jamii website. By using the website, you acknowledge that Jamii will use your information in the United Kingdom and any other country where Jamii operates.

Who we are

Our website address is

We are Jamii Limited, otherwise known as “Jamii” – a discount card and discovery platform for Black British businesses. We can be found at “” and you can get in touch with us through email ([email protected]) or sending us a direct message on Instagram or Twitter (@ukjamii). Our registered address is International House, 24 Holborn Viaduct, London, EC1A 2BN.

We’re on a mission to make it as natural and instinctive to shop at black-owned brands as it is to buy from any other mainstream alternative.

Information we collect

Through the operation of the website, we may collect and process your personal information in a few different ways. We obtain data from the following sources:

  • Directly from you, i.e. completion of user profiles, forms completed on the website, when purchases are made through the website;
  • Indirectly from you, i.e. based on your activity and interaction with the Jamii website, or from the device or browser you use to access the website;
  • From the suppliers that help Jamii provide its services, such as payment processors.

The following data about you will be collected:

  • Details of your visits to our website and the resources that you access, including – but not limited to – traffic data, location data, weblogs and other communication data.
  • Information that you provide by filling in forms on our website, such as when you registered for information or make a purchase.
  • Information provided to us when you communicate with us for any reason.

Your information will be used in the following ways:

  • To improve and customise our services, to understand how our services are being used and to explore and unlock ways to develop and grow our business. We have a legitimate interest in customising your on-site experience to help you search for and discover relevant items and recommended purchases.
  • To provide marketing communications
  • As part of the buying and selling process, Jamii facilitates the sharing of information between customer and Jamii partner, such as the customer’s delivery address and payment status. Such partners will process your personal information in accordance with their own privacy policies. By making a purchase on Jamii, you are directing us to share your information in this way.


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Contact forms

You may be asked to leave details such as your name and email address when contacting us via Partnership application form. This information is stored for up to 2 years from the last communication, and will only be used for customer service purposes – we will not use this information to market to you unless you have explicitly opted into this service.

Use of your information

The information that we collect and store relating to you is primarily used to enable us to provide our services to you, namely the purchase of goods and/or services from Jamii Limited or the black-owned businesses with which we are partnered. It is important to note that purchases made through the Jamii website, when the items are not produced by Jamii Limited, are fulfilled by the black-owned businesses that we are partnered with. This means your contact and location information will need to be supplied to these third parties to ensure we can fulfil our contractual obligation to you. These items will be clearly signposted.

In addition to this, the information may be used by us for the following purposes:

  • To provide you with information requested from us, relating to our products or services. 
  • To provide information on other products which we feel may be of interest to you, where you have consented to receive such information.
  • To meet our contractual commitments to you.
  • To notify you about any changes to our website, such as improvements or service/product changes, that may affect our service.

We may advertise the Jamii website or our partners’ products through a variety of different mediums and rely on your consent to do so off-site. We rely on consent for targeted online and offline marketing including through tools like Facebook Custom Audience and Google Customer Match.

If you are an existing customer, we may contact you with information about goods and services similar to those which were the subject of a previous sale to you.

Further to this, we may use your data, or permit selected third parties – namely, the black-owned businesses that we are partnered with – to use your data, so that you can be provided with information about unrelated goods and services which we consider may be of interest to you. We or they may contact you about these goods and services by any of the methods that you consented at the time your information was collected.

We may also contact you regarding your review of goods or services previously purchased by you.

Please note: when purchases from the businesses that we’re partnered with are made through it will be necessary to provide contact and location information to these companies to ensure the fulfilment of our contractual obligations to you.

If you are a new customer, we will only contact you or allow third parties to contact you only when you have provided consent and only by those means you provided consent for.

If you do not want us to use your data for our or third parties you will have the opportunity to withhold your consent to this when you provide your details to us on the form on which we collect your data.

Please note: we do not reveal information about identifiable individuals to our advertisers but we may, on occasion, provide them with aggregate statistical information about our visitors.

Storing your personal data

We may transfer data that we collect from you to locations outside of the European Economic Area for processing and storing. It may be processed by staff operating outside the European Economic Area who work for us or for one of our partners. As an example, such staff members may be engaged in the processing and fulfilling of your order, the provision of support details and/or the processing of your payment details. By submitting your personal data, you agree to this transfer, storing or processing. We will take all reasonable steps to ensure that your data is treated securely and in agreement with this Privacy Policy.

Data that you provide to us is stored on our secure servers, with details relating to any transactions entered into our site encrypted to ensure its safety. This is handled by either or depending on the payment method used.

The transmission of information via the internet is not completely secure and thus we cannot guarantee the security of data sent to us electronically, and transmission of such data is therefore entirely at your own risk. Where you have been given – or you have chosen – a password to enable your access to certain parts of the Jamii websites, you are responsible for keeping this password confidential. It can be changed at any time.

If you leave a comment, the comment and its metadata are retained indefinitely. This is to allow us to recognise and approve any follow-up comments automatically.

For users that create accounts on our website, we store the personal information that they provide in their user profiles. This can be viewed, edited or removed by users at any time, with website administrators also being capable of viewing and editing these details.

Disclosing your information

Where applicable, your personal information may be disclosed within our business group, to our subsidiaries, our holding company and its other subsidiaries. As of 24 February 2020, Jamii Limited is a standalone company.

Your personal information may be disclosed to third parties:

  • To allow us to fulfil our contractual obligation to you when purchases are made 
  • Where we sell any or all of our business and/or our assets to a third party.
  • Where we are legally required to disclose your information.
  • To assist fraud protection and minimise credit risk.

Third party links

You will find links to third party websites on our website and these websites should have their own privacy policies which you should check. We have no control over these policies or websites, and therefore do not accept any responsibility or liability for them.

Access to information

The Data Protection Act 1998 gives you the right to access the information that we hold about you. Should you wish to receive information that we hold about you please contact us using the contact details below.

Contacting us

Should you have any queries, comments or requests regarding this Privacy Policy, please do not hesitate to contact us. You can get in touch with us through email ([email protected]) or sending us a direct message on Instagram or Twitter (@ukjamii).


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