Black-owned skincare brand Pamoja™ is excited to announce that they have been approved as cruelty-free under Leaping Bunny. The Cruelty Free International Leaping Bunny programme is the globally recognised gold standard for cruelty free cosmetics.
Sarah Taylor, brand founder and skincare formulator, said “I am so proud and delighted to announce that Pamoja is Leaping Bunny approved! I believe that beauty products should be cruelty free. As part of our clean and conscious ethos, I want customers to have the best assurance that I am doing everything I can to be cruelty free. This symbol lets the world know of that dedication.”
Today’s consumers are ethically aware, driven by a media focus on ethical issues and part of a growing movement for mindful and conscious living. Customers are also aligning their spending with their values. Partnering with Cruelty Free International to have the Leaping Bunny logo on Pamoja products, makes it so much easier and more convenient for customers, especially those with busy, modern lifestyles, to make informed decisions about their shopping.
About the Cruelty Free International Leaping Bunny Programme
The Leaping Bunny is the globally recognisable gold standard for cruelty free cosmetics and personal care products/household and cleansing products. It is the only cruelty free license that requires a supplier monitoring system to be implemented by the brand, supply chain checking for animal testing right down to the ingredient manufacturer level, adherence to a fixed cut-off date policy and acceptance of ongoing independent audits to ensure compliance.
For more information about Cruelty Free International, Leaping Bunny and Leaping Bunny criteria please visit www.crueltyfreeinternational.org.
About Pamoja
Pamoja is a clean and conscious skincare brand based in Newcastle upon Tyne making luxurious, ethical products that are kind to you, kind to your skin and kind to the planet.
Designed for busy lifestyles, Pamoja’s multi award-winning products are handmade in small batches with the finest quality natural, organic and sustainable ingredients, and with beautiful textures and aromas that leave you feeling radiant and relaxed. As well as being cruelty free, products are also vegan, free from palm oil and free from major food allergens.
Pamoja is a Swahili word meaning ‘together’ inspired by Sarah’s Tanzanian heritage. Sarah created Pamoja after finding a solution to her sensitive skin problems, and to create a cleaner, conscious alternative to mass produced cosmetics.
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