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Black Lives Matter & Black Pound Day Consumer Report

Towards the end of May 2020, the Black Lives Matter movement resurged in response to global civil unrest caused by the death of George Floyd and many other police brutality cases against the black community.

Contrary to its predecessor, which began in 2013, this time saw many of us realise our ability to effect change, not just politically but economically too. Against the backdrop of COVID-19 and the uncertainties it has brought – lockdown, political intolerance, and the disproportionate threat it has posed to ethnic minorities’ lives and livelihoods – consumers sought to exercise their spending power to ignite real, systemic change outside the ballot box. As a result, black-owned businesses in the US and UK saw record levels of sales.

In this report, we look at the impact that the Black Lives Matter movement and the subsequently-launched Black Pound Day initiative had on 10 black-owned e-commerce businesses, representing the haircare, homeware, skincare and accessories industries. We focus primarily on the power of the black pound and the consequences of allyship from non-black communities.

Get the report below.