Calling all Black-owned businesses: Sign up to our new free masterclass series >

Black-Owned Shampoos For Afro/Curly Hair



For people with Afro/curly hair types, shopping around for effective products can be expensive and time-consuming. And often, we think that any old shampoo will work as long as we use a flashy moisturiser. But your cleanser is just as worthy when it comes to washday. Here are nine Black-owned shampoos that will really care for your curls and coils.

IVY WILD Sulphate-Free Hydrating Shampoo, £14.10

Formulated by IVY WILD creator Sherine, this shampoo will keep your scalp clean from dandruff and tame frizz. It’s also infused with Mongongo and argan oils to guarantee moisturised, bouncy hair.

Get 25% off IVY WILD with your Jamii card >

ivy wild mongongo black-owned shampoos jamii discount card marketplace black owned business

VP Royals Organic Cleansing Shampoo, £10.99

This sweet-smelling cleanser nourishes without stripping your strands of moisture. No dry hair here: the aloe vera and vitamin E protect your locks from breakage and encourage nothing but growth.

Get 15% off VP Royals with your Jamii card >

vp royals black-owned shampoos jamii discount card marketplace black owned business

Royale Roots Black Soap Shampoo, £10

Maker Adenike knows the cleansing power of African Black Soap – but unlike other soaps, it won’t dry out your hair and scalp. Her shampoo is infused with raw honey for that added healthy shine.

Get 15% off Royale Roots with your Jamii card >

royale roots black-owned shampoos jamii discount card marketplace black owned business

Aaron Wallace Hydrating Hair & Beard Shampoo, £13

Aaron Wallace formulated his sulphate-free shampoo to treat Black men’s hair and beards. It seals in essential moisture thanks to the mango butter and black seed oil, while softly cleaning away impurities from the hair and scalp.

Get 20% off Aaron Wallace with your Jamii card >


Okiki Skincare Ayurveda Shampoo Bar, £7.50

Mother and daughter makers Ade and Antonia pack a lot of goodness into this small but mighty shampoo bar. Following Ayurvedic tradition, Okiki Skincare harnesses herbal remedies to protect, indulge and repair your hair.

Get 10% off Okiki Skincare with your Jamii card >

okiki skincare shampoo bar black-owned shampoos jamii discount card marketplace black owned business

PureGoodness 2-1 Herbal Cleanser 250ml, £12.50

This cleanser is gentler than a shampoo, conditioning your tresses without stripping the hair of its moisture. Its all-natural ingredients work to detangle, soften and pamper.

Get 10% off PureGoodness with your Jamii card >

puregoodness black-owned shampoos jamii discount card marketplace black owned business

KIYA Cosmetics Simply Nourishing Black Soap Shampoo, £13.99

KIYA Cosmetics creator Kay enriches her Nourishing Black Soap Shampoo with peppermint and tea tree oils to soothe the scalp and banish dandruff. Your hair follicles are in good hands with this one, as it works to gently heal damaged locks.

Get 15% off KIYA Cosmetics with your Jamii card >

kiya cosmetics black-owned shampoos jamii discount card marketplace black owned business

Hug My Hair Coconut Cleanse Shampoo Bar, £13.05

Hug My Hair is reducing plastic waste with this shampoo bar in a tin. And maker Dalilah has devised her moisturising formulation with all-natural and vegan ingredients that treat and cleanse your scalp (while smelling out-of-this-world).

Get 15% off Hug My Hair with your Jamii card >

hug my hair afro black-owned shampoos jamii discount card marketplace black owned business

SuperfoodLx Quinoa Shampoo, £16

Weak, limp hair is a sign of a protein deficiency. But SuperfoodLx’s protein-powered quinoa shampoo will transform dry and brittle hair into shiny, lustrous locks, thanks to its vegan and SLS-free recipe.

Get 10% off SuperfoodLx with your Jamii card >

superfoodlx quinoa black-owned shampoos jamii discount card marketplace black owned business

Shop all Black-owned shampoos on Jamii >

[]