Yeye Mi


 

Marrying the wisdom of native African traditions with modern-day convenience

Abi, creator of Yeye Mi, believes that self-care is a necessity, not a luxury. Yeye Mi is a self-care brand on a mission to create tools and accessories to help people with afro-curly textured hair better care for their hair.

Abi founded Yeye Mi after being fed up of struggling to find products that spoke to her self-care needs. Despite 55% of the global population having textured hair, this hair type is often overlooked and underserved in mainstream hair and beauty outlets. So, Abi decided to stop complaining and create a solution that addresses this evident industry neglect. Yeye Mi creates products to make self-care more simple, effective and accessible.

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