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Innocent Hair Care


A haircare brand protecting Mother Nature

The founders of Innocent Hair Care wanted two things: a natural hair line of Afro haircare products, and a brand that cares about sustainability. When they couldn’t find this anywhere, they decided to create their own.

Innocent Hair Care creates high-quality handmade Afro haircare with a focus on sustainability. Their products are made from natural, organic ingredients from UK-based suppliers and packaged in recycled glass, as they believe that reducing their environmental impact is the most important thing. Through Innocent Hair Care, founders Lisa and Leida also educate on good hair and sustainable practices.

Below is not an exhaustive list of products. The Jamii discount applies to the website range unless otherwise stated.