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For Hug My Hair founder Dalilah, a hijabi natural hair enthusiast, it was a journey for her to learn to love her 4C Afro hair. Desperate to know why her hair just didn’t seem to grow, her years of research led her to creating her own line of moisture-rich, chemical-free haircare to minimise breakage and boost growth. Dalilah realised there was no reason not to love her hair – she just needed to understand it.

Hug My Hair is about embracing natural hair and understanding what it really needs to grow, flourish and be healthy. From cleansers to sealers (the entire wash day routine!), Dalilah’s range handpicks all-natural, organic ingredients – because after all, what we put on our hair gets absorbed into our skin too.