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A new haircare shopping experience

HAIRITAGE is the haircare store created to transform the shopping experience for people of colour. Both online and in-store, they have curated a range of some of the most well-known and effective Afro haircare names, to educate and empower their customers when it comes to their curls and coils.

Founders Jo and Catia launched HAIRITAGE as they were no longer willing to compromise when it came to the ‘hair shop’ experience. They understand that, as billion-pound contributors to the haircare industry, people of colour deserve to know what works best for their hair – which is why HAIRITAGE is filling the gaps in that knowledge.

Below is not an exhaustive list of products. The Jamii discount applies toĀ the whole range on the website, unless otherwise stated.

HAIRITAGEĀ is a community-owned retailer, but not all of the products they sell come from community-owned businesses.