Positive imagery for children of colour
Fefus Designs is here to help young children feel represented in the images they see around them. Their colourful art, clothing and merchandise are a fun way to empower kids, boosting their self-esteem and sense of identity.
Founder Fiona is an illustrator and surface pattern designer, who has always been passionate about fashion and illustration. She knows how important representation is to children’s confidence, and through Fefus Designs she is creating characters and images young people of colour can look up to.
Below is not an exhaustive list of products. The Jamii discount applies to the whole range on the website, unless otherwise stated.