Elsie & Fred


Bold, fierce fashion

Natalie, Leanne and Ryan believe that you deserve to dress bold and free. The three siblings behind Elsie & Fred want women to feel empowered and unapologetically fierce, whether you’re head to toe in pastel pink or topping off a look with tie-dye accessories.

Elsie & Fred is inclusive – they stand for everyone and their clothing is made for people who do the same. Every bodysuit, coat and co-ord has been designed by them in their south London studio, with you in mind. And in 2021, Elsie & Fred is stripping back to become as sustainable as possible.