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Feel confident in fitness

Not all activewear is born equal. DAMIHOW is about perfecting the fit and fabric of your gym gear.

Creator Dami wants to prove that looking good in your activewear shouldn’t come at the expense of feeling comfortable and confident. A fitness and fashion enthusiast, she’s combined the two to create an athleisure range that helps you go further and smash your goals – and feel limitless doing it. Fitness can be fashionable – DAMIHOW proves that.