An Afro hair household name

Award-winning Afro haircare is no mean feat. But Rachael and Joycelyn at Afrocenchix have perfected the formula. Frustrated at being unable to find products that actually worked for Afro, curly, and tightly-coiled textures, they enlisted the help of cosmetic scientists – and Rachael’s background in trichology – to create haircare that was effective but gentle.

And they soon found that thousands of other women were looking for the same thing. So they packaged their natural, organic formulas into sustainable wrapping, and they’ve been transforming the Black British haircare scene ever since.