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8 Empowering Black-Owned Toy Brands In The UK

Representation matters, especially as children grow and become shaped by what they see around them. These eight black-owned toy brands have set out to transform the narrative around black culture, providing positive, uplifting and even educational representation through fun kids’ toys.

Very Puzzled

Jigsaw puzzles designed to educate children on the countries of the African diaspora. Each puzzle depicts a country’s monuments, attractions and famous figures in vibrant colour, so that adults and kids alike can learn in a fun way.

Get 20% off Very Puzzled with your Jamii card >

Biankha And Friends

An empowering black doll and accessories brand created to provide inspiring role models for young girls.

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Sheni & Teni

Innovative children’s puzzles depicting traditional scenes from countries in Africa. Sheni & Teni has also recently launched Ara Becomes Thundergirl, a storybook encouraging children to build confidence, empathy and kindness.

Get 10% off Sheni & Teni with your Jamii card >

Muffin Sisters

Colourful nursery accessories in African prints. Muffin Sisters’ adorable bibs, toys, pillows and blankets are made to delight babies and families alike.

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Dolls in 11 different skin tones, all designed and hand-stitched by founder Alisha. Every doll is suitable for kids of all ages to enjoy, and made with natural materials to be as environmentally-conscious as possible.

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Happy World Afro Day! How cool is it to have a day, dedicated to celebrating Afro hair in all of its amazing versatility! When I started coming up with the different hairstyles for my dolls, I knew I wanted to include different afro hairstyles to represent how my nieces wore their hair and how I'd worn mine growing up. This was important to me because there was such a lack of dolls out there, that had features that my nieces and other black children, could identify with and relate to. This doll has hairstyle number 12 in black. Why not design your own Afro styled doll, on my website? Link in bio. . . . #worldafroday #afrohair #afrodoll #blackdollmaker #blackdolls #blackownedbusiness #representationmatters

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Fela And Friends

Handmade girl and boy dolls in stunning colourful outfits. Individually named and beautifully dressed, they make a cute companion for any little one.

Nia Ballerina

Musical jewellery boxes depicting black ballerinas. Nia Ballerina has expanded their range over the years to also offer dolls and children’s rucksacks.

Clarke’s Closet

Handmade rag dolls and kids’ accessories named after founder Jodi’s daughter. Clarke’s Closet’s dolls come in a variety of skin tones, personalities and even professions to bring positive representation to children of all backgrounds.

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