Representation matters, especially as children grow and become shaped by what they see around them. These eight black-owned toy brands have set out to transform the narrative around black culture, providing positive, uplifting and even educational representation through fun kids’ toys.
Very Puzzled
Jigsaw puzzles designed to educate children on the countries of the African diaspora. Each puzzle depicts a country’s monuments, attractions and famous figures in vibrant colour, so that adults and kids alike can learn in a fun way.
Get 20% off Very Puzzled with your Jamii card >
Biankha And Friends
An empowering black doll and accessories brand created to provide inspiring role models for young girls.
Get 15% off Biankha And Friends with your Jamii card >
Sheni & Teni
Innovative children’s puzzles depicting traditional scenes from countries in Africa. Sheni & Teni has also recently launched Ara Becomes Thundergirl, a storybook encouraging children to build confidence, empathy and kindness.
Get 10% off Sheni & Teni with your Jamii card >
Muffin Sisters
Colourful nursery accessories in African prints. Muffin Sisters’ adorable bibs, toys, pillows and blankets are made to delight babies and families alike.
Get 15% off Muffin Sisters with your Jamii card >
THIMBLE & DOLL
Dolls in 11 different skin tones, all designed and hand-stitched by founder Alisha. Every doll is suitable for kids of all ages to enjoy, and made with natural materials to be as environmentally-conscious as possible.
Fela And Friends
Handmade girl and boy dolls in stunning colourful outfits. Individually named and beautifully dressed, they make a cute companion for any little one.
Nia Ballerina
Musical jewellery boxes depicting black ballerinas. Nia Ballerina has expanded their range over the years to also offer dolls and children’s rucksacks.
Clarke’s Closet
Handmade rag dolls and kids’ accessories named after founder Jodi’s daughter. Clarke’s Closet’s dolls come in a variety of skin tones, personalities and even professions to bring positive representation to children of all backgrounds.
