Representation matters, especially as children grow and become shaped by what they see around them. These eight black-owned toy brands have set out to transform the narrative around black culture, providing positive, uplifting and even educational representation through fun kids’ toys.
Jigsaw puzzles designed to educate children on the countries of the African diaspora. Each puzzle depicts a country’s monuments, attractions and famous figures in vibrant colour, so that adults and kids alike can learn in a fun way.
Innovative children’s puzzles depicting traditional scenes from countries in Africa. Sheni & Teni has also recently launched Ara Becomes Thundergirl, a storybook encouraging children to build confidence, empathy and kindness.
Dolls in 11 different skin tones, all designed and hand-stitched by founder Alisha. Every doll is suitable for kids of all ages to enjoy, and made with natural materials to be as environmentally-conscious as possible.
Handmade rag dolls and kids’ accessories named after founder Jodi’s daughter. Clarke’s Closet’s dolls come in a variety of skin tones, personalities and even professions to bring positive representation to children of all backgrounds.