Representation matters, especially as children grow and become shaped by what they see around them. These 11 black-owned kids’ brands have set out to inspire, uplift and educate the little ones with toys, dolls, puzzles and more.
Amaris & Chaya
Amaris and Chaya are the Black and brown dolls we wish we had growing up. Plus Imani, Kobe and more role model toys, they’re the representation Black boys and girls deserve.
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Very Puzzled
Patrick and his ‘mini-CEO’ daughter created Very Puzzled to educate kids and adults alike about the African diaspora. From Cameroon to the Caribbean islands, each jigsaw maps a country’s monuments, attractions and famous figures in vibrant colour.
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Nia Ballerina
Sharon was inspired to create Nia Ballerina when her dancer daughter didn’t have any Black role models. From a musical box to greetings cards and puzzles, Nia Ballerina shows young girls they can do anything.
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Star Apple Puzzles
Creator Carol knows puzzles boost kids’ brain development – and her puzzles boost their self-esteem too. Kids of colour can see themselves represented in images of Black ballet dancers, superheroes, and footballers.
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Fefus Designs
Illustrator Fiona empowers kids with her key rings, bookmarks, cards and accessories. She creates images that children can look up to and grow in confidence with.
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Philly & Friends
Inspired by creator Vese’s daughter, Philly is the young black role model teaching kids to see the beauty in themselves. The book, wall art and, most recently, ballerina dolls, are the positive imagery we all need to see.
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Pigment Perfect
Pigment Perfect has one goal: to help young black girls and boys to love every single shade on their skin. And their badges, art prints and colouring books do just that.
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World Of Diversity
Athina is the author behind Just Like You, the storybook that teaches little ones to appreciate the beauty of diversity.
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Biankha And Friends
An empowering black doll and accessories brand created to provide inspiring role models for young girls. Charlotte, a schoolteacher, runs Biankha And Friends with her young daughter.
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Sheni & Teni
Fola is the creator behind these innovative children’s puzzles and, more recently, Ara Becomes Thundergirl, a storybook encouraging children to build confidence, empathy and kindness.
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Our World, My Roots
Children should be taught about their cultural roots and ethnic origins. Our World, My Roots is the book series that does just that. With pages filled with the landscapes and landmarks of Africa and the Caribbean, these books lay the foundation for cultural learning.
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